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Adventures in Branding

The Adventures in Branding podcast is here to inspire you to find your brand magic. From business brand to personal brand, these Clusters of Awesomeness will talk you through about the good, the bad, and the ugly of being a human. Get ready to make the impact you were born to rock. Follow me, Melanie Spring, and my collection of hardcore co-hosts around the world as we share our experiences on the road of branding. The twists, the turns & everything in between - building businesses and living the adventures. This is the podcast for kickass humans who crave change, push limits, and light fires. Melanie is your Chief Inspiration Officer & it’s her job to spark the magic.
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Now displaying: September, 2016
Sep 27, 2016

It's time to trust yourself.

Quite a few people have told me recently that when they first meet me they're a little intimidated by me. But after chatting, I find out that it's because they want to show up as confident as I do. They say they can tell I don't care what others think of me. 

Little secret: I do care what people think about me. Because I care about people.

But showing up with confidence is not meant to be intimidating. A conference attendee recently confided that when I got on stage in my little black dress & heels (yes, I dress up sometimes) to deliver a speech she immediately hated me because of how "perfect" I seemed. And by the end of the talk, she wanted to be my friend. Because of how I was real and unafraid to be imperfect in front of an audience of really smart people.

When I pressed her more about herself, I heard all of her insecurities, her hurts, and how much her past was affecting her future. But her past could be used as a motivator to get where she wants to go instead of a detractor holding her back.

When we show up with confidence, we show up trusting ourselves and knowing the world is here for us, not against us. What do you need to do to find the confidence you most totally deserve?

Sep 20, 2016

 

What happens when you have a well-defined brand, but it’s not really YOU anymore? Sometimes the brand that you started out with  —  the one that got you out there and paid  — looked like success. But if it’s not you anymore, you can feel trapped inside your own brand. And what’s worse is that you’re attracting people but they’re not YOUR people.  

It’s hard to crawl back from misalignment. Life changes and so does your brand. Finding alignment means finding what floats your boat and then getting out there and doing that thing - whatever your thing is. If circumstances have changed, or you’ve evolved in other ways, finding alignment is all about your destiny in your own way.

It takes guts to live “on brand.”  Struggling people (and businesses) in a brand crisis are in misalignment. And that can lead to mistrust. If this feels “too real,” stop the presses and boil everything down to what is really at the essence or the core of your brand. That’s the hard part. But it’s so worth it. When you know who you are, you can market the heck out it!

This series, Finding, is all about you. It’s about finding your light - from the inside out. It’s about finding yourself, your joy, your strength, your purpose, your direction, and your freedom.

This week is about Finding Alignment. Cheney and Rebecca talk about people who feel trapped in their own brand, how to identify misalignment and then get re-aligned. Listen in to find out how a little self awareness and a lot of tweaking — can lead to really rocking your life.

More at www.brandventurespodcast.com 

 

Sep 13, 2016

Our biggest regrets will not
be the things we did.

Creating this podcast was not a dream of mine but I knew I had to do it. Getting it started was terrifying for me (and you know this if you listened to the first few) but if I wanted to accomplish everything I’ve been dreaming of, I had to do it. It was my little big step that will end up allowing me to get where I want to go.

When we get to the end of our lives, our biggest regrets will not be the things we did, but the things we didn’t do.

Inactions = huge regrets.

One of our core values at Sisarina is Dream Bigger. It’s not because your dreams are too small - it’s because you’re meant to have big dreams. Your purpose is to live a big life - whatever that “big life” is for you. What is the thing that you can accomplish today that will get you where you want to be someday?

This series, Finding, is all about you. It’s about finding your light - from the inside out. It’s about finding yourself, your joy, your strength, your purpose, your direction, and your freedom.

This week is about Finding Dreams. Based on a social media post I read about someone having their dreams stolen, I went off on a short rant talking about how you have to let go of the childhood dreams you have and start living the dreams you have now. Listen in to figure out how to take that next step.

 

Sep 6, 2016

 

It’s not what you do but what you seek out. Magic will keep showing up – if you let it. It’s not just about holding the door open. You’ve got to make space for it. Surround yourself with the people who want your heart to sing. Make real connections. Live human to human, not business card to business card.

 The world is here to help you, not hurt you. When you stop looking at life as something that happens TO you, you get this awesome thing called agency. It gives you power. Power to show up and show off. Power to surround yourself with rockstar humans who help you create magic.

We need other people for real balance. It takes a village. Truth. You can’t make magic happen without interacting with other people. Be real and let other people be real. Keep making the space for it, and magic WILL happen. Let down your guard. Keeping your walls up and people out only sells the world short of your awesomeness.

This series, Finding, is all about you. It’s about finding your light - from the inside out. It’s about finding yourself, your joy, your strength, your purpose, your direction, and your freedom.

This week is about Finding Magic. Rebecca, Cheney and I talk about what happens when the goddesses show up, like they did recently at Fosterly’s Study Hall for Women Entrepreneurs. What happens when you make the space  and give yourself permission — to be 100% yourself. Listen in and get inspired to connect with people on a deeper level and keep making magic.

 This podcast episode even has video outtakes - because you’re welcome.

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