Adventures in Branding

The Adventures in Branding podcast is here to inspire you to find your brand magic. From business brand to personal brand, these Clusters of Awesomeness will talk you through about the good, the bad, and the ugly of being a human. Get ready to make the impact you were born to rock. Follow me, Melanie Spring, and my collection of hardcore co-hosts around the world as we share our experiences on the road of branding. The twists, the turns & everything in between - building businesses and living the adventures. This is the podcast for kickass humans who crave change, push limits, and light fires. Melanie is your Chief Inspiration Officer & it’s her job to spark the magic.
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Adventures in Branding



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Now displaying: February, 2017
Feb 15, 2017

The lovely people behind the scenes typically don’t get enough thanks. This week we have Tony Porreco, our podcast producer on the show - and after the Crew saying “sorry, Tony” over and over, it was time to bring him in for an interview. All you kickass humans now get the chance to hear his voice!

Although he was just as nervous as I was about starting the Adventures in Branding podcast, we realized how much we needed each other to produce the deliciousness you hear every week. And thanks to Tony, he always makes everything sound way better on the podcast and I never have to worry about how I record it, much to his chagrin. His production skills are on point. 
Music is how Tony got started in podcast production. He used his guitar skills to put together the Adventures in Branding intro. He took my direction as “Approachable Badass” and created music that captures exactly that brand. Tony ended up bringing his guitar the day we recorded this to record the chorus of a Robbie Williams song. More on that soon.
Most people only dream about jumping off the cliff of entrepreneurship. If you’ve listened to this podcast long enough, you know I was pushed off the cliff 8 years ago. Tony recently got fired after 6 years from a job he hated. And he’s taking it as HIS push off the cliff in order to figure out what he wanted to do next. Now he’s thinking of himself as a brand. Listen in to find out how he describes his own brand. He’s even in a band that sounds like Deathcab with a Farmer’s Tan.  
Feb 8, 2017

How many people don’t start really living until something bad happens? They get cancer, a hard diagnosis, lose a parent or child, get a big scare.What if we learned from those who have dealt with all of that and started really living instead of waiting for something to happen? What if the people who have to deal with these hardships can teach us something bigger about living? Oh man, do I have a fun one for you.

My little brother - an almost-30 6’5” youngest sibling - honored me with his life story this week. Ok, yes, I asked Cheney to email him and she sent him the most HILARIOUS formal email telling him I would blackmail him if he didn’t accept our request - but despite the threats, he happily showed up before work one morning and sat for a chat with me at my office.

Andrew Harris shares his story of how he’s dealt with a life-changing diagnosis, huge transitions, and finding his path. He moved into Sisarina HQ early last year and lived on my fold-down couch while figuring out what he wanted to do with his life. In that time, he learned more about himself than he expected and I got a chance to watch my brother grow up in front of my eyes.

If you are struggling through a transition, wondering what steps to take, or finding your way in life, listen in - but grab a tissue box. This little (yet super tall) brother of mine made me tear up after he admitted how he was able to break through his toughest walls. SO proud, Andrew Harris. I’m SO proud of you. Xoxo, your big sister, Melanie

Feb 1, 2017

Everyone has a personal brand. Even if you don’t know what it is, it follows you around like a shadow. Most people have a tough time identifying their brand because they worry more about what other people think about them. Charleen McManus didn’t have that problem - she just wasn’t sure she wanted to own her personal brand - until it found her.

You’ll remember Charleen from the Richmond HERadventures episodes - she’s the one who hosts incredible parties at her house (and yes, I’m waiting for my invitation). Since last May when Mary & I were on the road, she has put her entrepreneurial gig to the side and gone full-time with a South African company - and guess what?! She found her brand in the process!

From creating a look of professionally artsy to walking out of meetings feeling like she knows her stuff now, Charleen is looking good, feeling good, and enjoying life like the kickass human she is. In case you’re trying to find yourself, this is what it looks like when you’re stepping up and owning your personal brand.

In this episode, we dive into why hiring experts to help you is a badge of adulthood, what choosing your career can look like, how knowing who you want to be helps you find your brand, and why Charleen’s parties are quite literally the best (and yes, it’s the food). Listen in or watch us chat, but make sure you don’t listen hungry.