Adventures in Branding

The Adventures in Branding podcast is here to inspire you to find your brand magic. From business brand to personal brand, these Clusters of Awesomeness will talk you through about the good, the bad, and the ugly of being a human. Get ready to make the impact you were born to rock. Follow me, Melanie Spring, and my collection of hardcore co-hosts around the world as we share our experiences on the road of branding. The twists, the turns & everything in between - building businesses and living the adventures. This is the podcast for kickass humans who crave change, push limits, and light fires. Melanie is your Chief Inspiration Officer & it’s her job to spark the magic.
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Adventures in Branding




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Now displaying: April, 2017
Apr 19, 2017

How positivity, faith, and a little bit of sassiness can turn any situation around.

“I’m not everybody’s cup of tea, but I’m somebody’s double vodka.” – Wilma Jones

How often do we walk through life “dulling our shine” because we’re worried we’re too big of a personality? That we’re too loud or use too many swear words? How often do people tell us that we need to do less, be less, say less? Well you’ve heard me say it again and again: you are beautiful, you are loved, you are enough.

You are not too much.

When Wilma Jones walked into HQ, I knew she was a special person – she’s living her personal brand like nobody’s business. A mutual friend introduced us (Maritza Lizama, who will soon be coming to your ears in the next installment HERadventures) and man, am I glad she did. This woman is such a funny, positive force of energy and I can’t wait to sit down with her again.

Wilma is not too much.

As you’ll hear in her own words, Wilma is a big proponent of “positive psychology” and that above all, positivity breeds positivity. She calls it a “virtuous cycle” – a phrase I’m TOTALLY using from now on. (Another term of hers that I love: “celestial bootcamp”, which you’ll hear about later in the episode.)

Wilma shared her incredible story with me – how she went from feeling stuck and miserable in her marriage to being an empowered single mother and author. We bond over a mutual search for positivity and self-improvement, and she shared with me the secret to her success: being happy and grateful for where you are.

I can’t wait for you to hear this episode – I had so much fun recording it and can’t wait to have her on the podcast again. Grab yourself a cup of tea (or double vodka) and get ready to be inspired!

Apr 12, 2017

Honoring the differences and embracing the value in creative tastes.

What do you do if you’re stuck in a job that you love? You like your coworkers, you do meaningful, important work, and you’re really good at what you do. But you just feel… stuck.

That’s exactly where Monica Kang, Founder & CEO of InnovatorsBox®, found herself about a year ago. She was pursuing an crazy-badass career, and she truly loved her job, but she felt like she had massive creative energy that wasn’t being expressed or put to use.

Her situation isn’t unusual — as you’ll hear her share in the episode, a recent study found that 87% of professionals worldwide are feeling “stuck” and lacking a creative outlet in their jobs. What?! Why is that such a high number?

It could have a little something to do with negative ideas surrounding “creative” or “creativity”. A lot of people think of it as a “fluffy” word that is somehow inferior or not characteristic of a “serious career”. Monica explains that simply isn’t true. Creativity isn’t just glitter and sparkles. Creativity can be expressed in all types of activities and pursuits. From painting to your morning jog, you use creative abilities in many areas of your life.

Monica started InnovatorsBox® as a way to combat these negative stereotypes of creativity. Through her awesome workshops, she helps others discover their own tastes, abilities, and most importantly, differences in creativity – and how to manifest all of these in their professional and personal spheres.

I hope you enjoy listening to this conversation as much as I enjoyed having it – Monica is a kickass human, filled with loveliness and sunshine. She also happens to be crazy smart and inspiring. She’s my type of people -- she even referenced one of my favorite quotes by Jim Rohn: “You are the average of the five people you spend the most time with.” I want her to be one of my five!

Apr 5, 2017

You can’t do epic shit when you’re sitting in a comfortable space.

"All good things are wild and free."

I saw that on a billboard on my way to the tattoo artist in Bali. I hadn’t been sure what to get on my arm, but I was literally given a sign that this should be the phrase. Not only did Bali shake up my physical self – #alltheyoga – it shook up my mindset. I came back from my trip feeling invigorated, fresh and ready for a big, big change. Shortly after I got home, my friend Kris made me realize something:

For someone who always says “there is no box”, I’ve been living a pretty comfortable, boxed-in life.

I love my job. I love my house. I love my dog (most of the time – he is a monster, after all). I have the best team and the best clients. I’m generally really happy with my life. And it’s exactly this “comfort” that’s put me in a box.

Last year during the podcast’s “Finding” series, Rebecca and I talked about “Finding Uncomfortable”. How you can’t experience growth or development when you aren’t pushing any limits or testing boundaries. Being comfortable is dangerous – we run the risk of staying stuck in one place because we’re afraid to upset the balance.

But what if we stopped being afraid?

What if we busted out of our comfort zones and pushed ourselves to do the extreme? How would our lives be different? How would they be BETTER? Don’t you want to do something crazy? Be wild and free? This is what I took from Bali: All good things are wild and free. Instead of putting up random limitations on my own happiness, I’m taking chances, exploring outside my comfort zone, and getting out of the box.

I’ve flirted with the idea of being “bicoastal” for a while, and I decided that 2017 is my year to make it happen. I’m going to live for half the year in DC, rocking it with my team face-to-face, and for the other 6 months, I'll put my place up on Airbnb and live in California. It’s been my dream and now I’m actually going to do it. Wild and free.

This week I challenge you to free yourself from whatever box you may be living in. It doesn’t have to be a big change – it can be something as tiny as giving yourself permission to dream. And dream bigger! It’s scary and nerve-wracking… but that’s also a sign it’s worth your time.

However you choose to define it: be wild and free.