Adventures in Branding

The Adventures in Branding podcast is here to inspire you to find your brand magic. From business brand to personal brand, these Clusters of Awesomeness will talk you through about the good, the bad, and the ugly of being a human. Get ready to make the impact you were born to rock. Follow me, Melanie Spring, and my collection of hardcore co-hosts around the world as we share our experiences on the road of branding. The twists, the turns & everything in between - building businesses and living the adventures. This is the podcast for kickass humans who crave change, push limits, and light fires. Melanie is your Chief Inspiration Officer & it’s her job to spark the magic.
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Adventures in Branding



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Feb 15, 2017

The lovely people behind the scenes typically don’t get enough thanks. This week we have Tony Porreco, our podcast producer on the show - and after the Crew saying “sorry, Tony” over and over, it was time to bring him in for an interview. All you kickass humans now get the chance to hear his voice!

Although he was just as nervous as I was about starting the Adventures in Branding podcast, we realized how much we needed each other to produce the deliciousness you hear every week. And thanks to Tony, he always makes everything sound way better on the podcast and I never have to worry about how I record it, much to his chagrin. His production skills are on point. 
Music is how Tony got started in podcast production. He used his guitar skills to put together the Adventures in Branding intro. He took my direction as “Approachable Badass” and created music that captures exactly that brand. Tony ended up bringing his guitar the day we recorded this to record the chorus of a Robbie Williams song. More on that soon.
Most people only dream about jumping off the cliff of entrepreneurship. If you’ve listened to this podcast long enough, you know I was pushed off the cliff 8 years ago. Tony recently got fired after 6 years from a job he hated. And he’s taking it as HIS push off the cliff in order to figure out what he wanted to do next. Now he’s thinking of himself as a brand. Listen in to find out how he describes his own brand. He’s even in a band that sounds like Deathcab with a Farmer’s Tan.