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Adventures in Branding

The Adventures in Branding podcast is here to inspire you to find your brand magic. From business brand to personal brand, these Clusters of Awesomeness will talk you through about the good, the bad, and the ugly of being a human. Get ready to make the impact you were born to rock. Follow me, Melanie Spring, and my collection of hardcore co-hosts around the world as we share our experiences on the road of branding. The twists, the turns & everything in between - building businesses and living the adventures. This is the podcast for kickass humans who crave change, push limits, and light fires. Melanie is your Chief Inspiration Officer & it’s her job to spark the magic.
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Now displaying: Category: women
Dec 14, 2016

“Go where you’re celebrated, not tolerated.” Ingrid kicks off our final episode with the pivotal moment she decided to quit her job.

Our final stop in Richmond, VA led Mary and me to a wine shop for portraits and then the back room of Elements Beauty Store to chat with three kickass ladies. It was our last day heading back to DC and although we were exhausted from the five day journey, we ended up belly laughing our way through this episode. We had a roundtable with Ingrid Black, Charleen McManus, and Christina Dick learning about what motivates them, keeps them energized, and ahead of the curve.

These ladies are kicking butt and taking names - any way they need to. Ingrid has a strong belief that the Universe takes care of her - job, move, relationship. Charleen’s network kicked ass for her and got her a ton of new clients who believe in her without any marketing. Christina networks with her clients in a leotard while she’s doing adult gymnastics. They kept us laughing the whole conversation.

Grab some tissues for all the crying laughter and real talk while you listen in to find out why Ingrid wondered about why Americans wanted hairy penises, what Charleen’s “Accountabili-buddies” are, and Christina’s love for White Castle burgers. You’ll want to be at one of Charleen’s parties after you’re done. Thanks for being a part of our first HERadventures series. More to come!

 

 
Dec 7, 2016

The Triangle area in North Carolina includes Raleigh, Chapel Hill, and Durham - Mary and I stopped at the beautiful Umstead Hotel & Spa in Raleigh to chat with the local lady residents. Mary-Ann Baldwin, Suzanne Miglucci and Jennifer Hoverstad gave us three different perspectives on life, politics, infertility, and business.

We wondered why people ask “innocent questions” about younger women and their position on having children while some aren’t interested in having kids and others are struggling with infertility. We talked through getting into the political game locally and how each of these ladies got to the place they are in their careers We even got a chance to talk about knowing your value and learning how to choose the right mentor for you.

Most of us have a hard time asking for help, saying what we mean, and then we end up inviting our frenemies over for dinner - why? Sometimes we have to listen for the pivotal moments and grab them when they show up. Listen in to hear their favorite books and discover how to be more proactive in learning from the women who have been-there-done-that.

Nov 30, 2016

Driving from DC through Virginia to the Carolinas, Mary and I had a LOT of time on our hands. Lots of discussions about the podcast, the women we were meeting, and the adventures we were having caused us to want to record ourselves talking. So, with the iPhone recording through the MINI speakers, we started sharing answers to the question: What would you tell your 18yo self?

Thankfully, we have a kickass podcast producer Tony Porreco who knows how to edit. He took our 30 minute conversation down to a few bite-sized minutes of the two of us sharing our adult advice with our 18 year old self.

Also, we went ziplining at GoApe (yes, we paid full-price and no, they didn’t sponsor us to say this) and had a blast! The lovely Cheney put together a video of the hilarity of our treetop adventures with Raleigh resident, Lisa Sullivan. Watch & laugh here: http://bit.ly/HERplaylist

What would you tell YOUR 18-year-old self? We want to know!
Nov 23, 2016

Greenville, South Carolina is an underrated city with infinite possibilities. When Mary and I drove into this adorable downtown, we knew we were going to find too many things to do for our short stay. Exploring the downtown area with waterfalls and excellent restaurants, cycling on the Swamp Rabbit Trail thanks to PedalChic, and enjoying the local wine shop, we had the chance to chat with two sets of Greenville residents. They told us all about why they love the city but also gave us a look into their personal lives.

First, we met Marion Crawford, Jennifer Sutton, and Robin Bylenga at a wine shop and discussed everything from entrepreneurship and business to marriage and why long walks with friends are the key to sanity. These three founders & CEO’s share about the intricate balance of relationships while also running successful businesses.

The next day, after I spoke at the AAF Greenville meeting, Mary and I chatted with Sara Shumpert, Courtney Mitchell, Robyn Zimmerman, and Peyton Fish. We learned that Greenville has a growing entrepreneur and innovation community along with being a great place to grow your career. We even heard our favorite answer to the “what would you tell your 18-year-old self?” question.

Listen in to generations of Greenville women tell their stories of love, life, and business.

 

MEET THE WOMEN:

AT A WINE SHOP

Marion Crawford - founder and CEO of Crawford Strategy

mother, writer, entrepreneur, exercise enjoyer, amateur cook & gardener

Instagram:@marionrcraw

Facebook:Marion Crawford​

 

Jennifer Sutton - founder and CEO of Bright + CO Marketers

mother, entrepreneur, marketing nerd, generous host, passionate for being kind

Facebook: Jennifer Sutton

LinkedIn: Jennifer Sutton

Twitter: @JJMediaMaven

Instagram: @JenniferJohnsSutton

 

Robin Bylenga - creator, founder and CEO of PedalChic

Mother, cyclist, transformer of lives, bit of a workaholic, incredibly passionate

Facebook: Robin Lennon Bylenga

LinkedIn: Robin Bylenga

Twitter: @PedalChic

 

ON THE OTHER SIDE OF TOWN:

Sara Shumpert - Director of The Packaging School

dog lover, nature enthusiast, entrepreneur, lifelong learner, technologist

Instagram: @sarashumpert

Twitter: SaraaaSmiless

Facebook: Sara.Shumpert

LinkedIn:Sara Shumpert

Her pup's Insta: Murray_the_Mini

 

Courtney Mitchell - Marketing Manager at Clemson Eye

New York, fun, runner, dog lover, adventurous

Instagram: @cmegrichard

Facebook: Courtney Richard Mitchell

LinkedIn: Courtney Mitchell

Twitter: @cmeg

 

Robyn Zimmerman Executive Communications Strategist at Crawford Strategy

teacher, stepmother, broadcaster, theater lover, wonderful wife

Twitter: @robynzimmerman

Facebook: Robyn Irene Zimmerman

 

Peyton Fish - Media Research Analyst at Charter Spectrum

event planner, traveler, spiritual, animal lover, dancer

Facebook: Peyton Fish

LinkedIn: Peyton Fish

Instagram: @_peytonfish

Nov 16, 2016

Fierce competitors become fiercely loyal coworkers. You don’t hear THAT every day - especially not when it’s a group of women.


Mary and I made our way to Charlotte, NC where I spoke at the American Marketing Association marketing workshop. Three ladies sat down in the front row and quickly became super engaged in this workshop. Afterward, I asked for volunteers for the podcast and no one came up. When we walked out, these three ladies were so full of laughter, you could tell they had stories to tell. We were thrilled when they agreed to rock HERadventures with us and found out later they were competitors who had become coworkers through their employers’ recent acquisitions.


When we sat down with Carrie-Ann Kulinski, Messina Truttman, and Rachelanne Hansen, we realized these three ladies weren’t just coworkers, but friends. At a roundtable in the back of a busy hotel conference center, we shared life, advice, and love with each other and the podcast. Discussing everything from fixing furnaces, raising large families alone, how they were raised, being friends, and adopting Great Danes, we noticed there was much more in common between all of us than we first realized. I brought up Tony Robbins’s idea of “limiting beliefs”, Mary retells how she proved a naysayer wrong, and the whole group discusses the role of women in the workplace. Listen as these beautiful women share their greatest strengths, biggest influences, and find out what “Tall Tree Syndrome” is.


CONNECT WITH THE WOMEN:

Private HERadventures Facebook Group

Nov 9, 2016

Welcome to HERadventures: the women-focused side of Adventures in Branding!

Earlier this year, I jumped in Roxie Jean, the Hotrod Machine with my good friend & photographer extraordinaire, Mary Gardella, and embarked on a weeklong adventure to Virginia and the Carolinas. Logging hundreds of miles, we interviewed 15 rockstar women about their own personal brands and professional journeys, examining just what it means to be a woman today, in life AND in the workplace. We even went ziplining!

“Fear is invited to come along but Fear is not allowed to drive, choose the songs on the radio, select the snacks, or suggest detours.” - Elizabeth Gilbert, Big Magic

In this inaugural episode of HERadventures, Mary and I got together to reminisce and rehash our epic road trip. We get to share our perspective and what we learned as a result of our crazy adventure, touching on everything from Jennifer Aniston’s recent Huffington Post article to the role fear plays in our lives.

PODCAST EPISODE HERE

Who was the most influential woman in Mary’s life? What do I do to de-stress? Learn the answers to these questions – and more – and jump into our private HERadventures Facebook group or subscribe to subscribe to Adventures in Branding. We’ve got 6 weeks of kickass women. Stick around to see what happens next!

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MENTIONED ON THIS EPISODE: 

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